BUI x Lazada Marketing Strategy Competition for Business

The International Tourism and Hospitality Management collaborated with Lazada

The International Tourism and Hospitality Management collaborated with Lazada to organize a marketing knowledge and skills development project for students in the International Service Marketing course. The event was honored to have K. Napatsorn Jiravipapan, Category Manager, who conducted a workshop and assigned students a project on the topic “Changeful Digital Marketing of Lazada”

A total of 148 students participated in this activity. The Lazada team served as judges and presented awards to the winning teams, including first place, runner-up, and creative thinking awards, totaling 6 prizes. Certificates were also presented to all participating students.

This project focuses on promoting experiential learning, allowing students to gain knowledge, skills, and creativity that they can build upon and apply in their future careers.