Communication Design Degree Project 2024

Communication Design : School of Fine and Applied Arts : Bangkok University

Lettering Design Project for Tourism Promotion in Songkhla Old Town
This project involves the design of a lettering group inspired by significant landmarks in Songkhla Old Town. It targets individuals aged 20–30 who are interested in cultural and creative tourism, as well as the unique architecture of Songkhla’s old quarter. The main objective is to design a lettering set that conveys the local culture and aesthetic beauty of the area, which can be further developed into promotional media. This design can also be adapted into various publicity materials and souvenirs to generate income for the local community.

Travel Book Design Project: “Exploring Secondary Cities – Staying in Small Towns”
The project “Exploring Secondary Cities – Staying in Small Towns” focuses on designing a travel book featuring four secondary provinces across four regions of Thailand. The aim is to promote awareness, support, and create new travel experiences in lesser-known destinations. The selected provinces include Phrae (North), Lopburi (Central), Loei (Northeast), and Phatthalung (South). The book documents stories and impressions from the journey, such as the beauty of each place, local ways of life, culinary experiences, and the charm of the people. These stories are conveyed through illustrations and photographs to raise awareness and appreciation for tourism in secondary cities.

Identity Design Project for the “Ting Kradat” Tradition in Khong Phai Subdistrict
This project is an identity design inspired by the Ting Kradat tradition of Khong Phai Subdistrict. The Ting Kradat ceremony is a local ritual dedicated to the spirits of ancestors, wandering souls, and the less fortunate, involving merit-making and the donation of dry food and necessities. The project targets individuals aged 25–35 who are interested in cultural heritage. Its objective is to design a distinctive identity that enhances the credibility and image of the organization, makes the tradition more accessible to younger generations, and facilitates practical application while preserving this valuable local heritage.

Food Waste Management Application Design Project
This project focuses on the design of a mobile application for buying and selling surplus food. It aims to help restaurants generate additional income by offering discounted prices on unsold food items at the end of each day. This initiative reduces food waste, minimizes resource loss, and allows consumers to save on food expenses. The surplus food referred to in this project is safe, clean, and edible — for example, meals prepared by restaurants but not sold before closing time.