Krungsri x BU: Unleashing Student Power with Creative Sustainable Business Model Work on Business Case Competition 2025 Stage

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Bank of Ayudhya Public Company Limited (Krungsri) and its subsidiaries, together with Bangkok University, organized the Krungsri x Bangkok University Business Case Competition 2025

Bank of Ayudhya Public Company Limited (Krungsri) and its subsidiaries, together with Bangkok University, organized the Krungsri x Bangkok University Business Case Competition 2025 under the topic “Profit with Purpose: Developing Sustainable Growth Strategies

The event was honored by Mr. Hiroshi Kurihara, Deputy Chief Strategy and Corporate Business Planning Officer and President of Organizational Transformation Program, Bank of Ayudhya, and Asst. Prof.Dr.Somyot Wattanakamolchai, Vice President for International Affairs, who provided opening remarks and presented awards to the winning teams. Executives, partner organization representatives, faculty members, and competing students witnessed this important moment of finding teams that could creatively and concretely integrate “Profit” and “Sustainability.”

The activity was supported by sustainability partners including Krungsri Bank, Krungsri Finnovate, Schneider Electric, and the Social Enterprise Association of Thailand, who provided consultation and served closely as judges. A total of 6 teams received awards:

Championship Award: Team CANDY – Prize money 10,000 baht

First Runner-up: Team A+99 – Prize money 4,000 baht

Second Runner-up: Team IMPACTX and Team HOTPOT – Prize money 2,000 baht each

Honorable Mention: Team Airi Aura and Team KOKOON PACK – Prize money 1,000 baht each

This competition demonstrates the potential of the new generation to think creatively and design truly sustainable business models. It represents another important step in cooperation between educational institutions and the business sector in driving a better, sustainable future, and showcases the creative thinking process potential of Bangkok University students who can analyze real business sector challenges and design business models even while still studying.