BUBA Integrates Education Through Business Plan Contest to Cultivate New Marketing Professionals

Marketing and Digital Marketing Programs of the School of Business Administration in collaboration with Midea Group (Thailand)

Marketing and Digital Marketing Programs of the School of Business Administration in collaboration with Midea Group (Thailand) organized a business plan competition project titled “BU x Midea,” providing Business Administration students with opportunities to learn and practice using real business challenges. At the opening ceremony, Dr.Krairoek Pinkaeo, Dean, School of Business Administration, delivered opening remarks and provided guidance to participating students.

The event featured a special activity with K. Wongsakorn Kiattiprasert, Marketing Assistant Manager from Midea Group, as a guest speaker who shared knowledge and marketing experiences, while also presenting real business challenges for students to tackle.
This initiative aims to develop students’ analytical thinking skills, marketing strategy planning, and professional presentation abilities.

This project not only enhances the learning experience for students but also establishes a collaborative network between Bangkok University and the industrial sector, which will benefit the development of educational curricula to meet future labor market demands.