Real World Marketing Project: Integrating Learning into Real Business Market Practice

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Marketing Program, School of Business Administration organized the opening ceremony for the “Real World Marketing” project, which integrates knowledge from 4 core marketing courses

Marketing Program, School of Business Administration organized the opening ceremony for the “Real World Marketing” project, which integrates knowledge from 4 core marketing courses: MK316: Product and Innovation Management, MK318: Price Management, MK312: Distribution Channel Management, and MK317: Integrated Brand and Marketing Communication. The project aims to connect theory to real-world practice for students.

 

The project launch was honored by K. Nathasrut Sukumanant, AVP – Global Marketing Communication from Pattaya Food Industry Co., Ltd., who delivered a special lecture on “Company Profile Marketing Insights: The Role of Sustainability,” providing in-depth marketing knowledge. He also presented students with a challenging marketing case study titled “Nautilus Tuna Spread and GEN Z,” a real-world case that allows students to apply their theoretical knowledge to solve business problems.

 

Asst. Prof.Rapeepan Wongprasert, Associate Dean School of Business Administration, presided over the opening ceremony and presented a commemorative gift to the guest speaker, expressing appreciation for the project that will enhance students’ learning experiences. Also present were Dr.Thanakit Vongmahasetha, Chairperson, Marketing Department, School of Business Administration, and Ajarn Piyathida Thathong, School of Business Administration, who welcomed the guest speaker and encouraged participating students.

 

 

The Real World Marketing project provides students with experience working alongside industry experts, understanding the application of marketing theories in real situations, and developing strategic thinking and problem-solving skills to enhance their readiness for entering the job market. This project is supervised by Faculty of Business Administration instructors led by Dr.Suwicha Wittayakom, Ajarn Yaowaluk Aekphitoon, Dr.Kittisorn Boonnark, and Ajarn Oran Lertsaknarin