BUCI X WeBridge Thailand and Baidu to Elevate Chinese Digital Marketing Education and Develop Industry-Ready Professionals

To strengthen the capabilities of faculty members and students in Chinese digital marketing, while paving the way for the development of skills aligned with China’s digital economy.

Bangkok University Chinese International (BUCI) has announced a significant collaboration through the signing of a Memorandum of Understanding (MOU) with We Bridge Marketing Solution Co, Ltd., an official partner of Baidu. This partnership aims to enhance the capabilities of faculty members and students in Chinese digital marketing, while paving the way for skills development aligned with the evolving demands of the digital economy in China.

As part of this initiative, a kick-off workshop was organized to strengthen in-depth competencies in the use of Baidu Analytics, a key tool for data analysis and online marketing strategy in the Chinese market.

The program consists of two main components. The Lecturer Training session enables BUCI faculty to gain comprehensive knowledge of Baidu Analytics, empowering them to integrate modern, industry-relevant content into their teaching. Meanwhile, third-year students participated in a hands-on Student Workshop, where they learned backend system operations and developed practical skills in Search Engine Marketing (SEM) under the guidance of industry experts.

Beyond classroom learning, this collaboration emphasizes real-world application. BUCI will organize a “Final Pitching Day,” providing students with the opportunity to apply their knowledge to real business challenges and present innovative solutions, aiming to identify high-potential and creative outcomes.

This initiative marks another important milestone for BUCI in developing a high-quality workforce in Chinese digital marketing and preparing students to become competitive professionals on the international stage.