School of Business Administration Announces Success of DEBI Creator Camp 2026
Through expert-led training, site visits, and hands-on work with real business challenges, the program aims to produce high-quality creators and digital marketers.
Digital Marketing program, School of Business Administration, has successfully completed the “DEBI Creator Camp 2026: From Brand to Creator” project, designed to cultivate 10 high-potential students under the Digital Entrepreneurship & Brand Influencer (DEBI) track, elevating their skills toward becoming professional Content Creators and Digital Entrepreneurs. The project was led by A.Seubsai Asunee Na Ayudhya, Program Advisor and Lecturer in the Digital Marketing program, serving as Project Head, together with Dr.Kittipoom Supamontri, Director, Digital Marketing Program; A.Tam Tanjaya, Assistant Director; and A.Athit Santikarn, who jointly drove a fully immersive real-world learning experience.
Real Competition Brief from a Major IT Industry Brand
The DEBI Creator Camp 2026 project was carried out in close collaboration with leading business partner Advice IT Infinite Public Company Limited. K.Monthicha Lee, Marketing Director, was honored to open the project, present a brand overview, and assign a genuine competition brief on the theme of Brand Repositioning — challenging students to develop strategies for repositioning Advice as an “Expert Trusted Friend” in the smartphone and IT market, aimed at effectively reaching the Gen Z target audience.
An Intensive 11-Week Development Timeline with a Rotating Roster of Experts
Over the 11-week learning journey, all 10 students underwent intensive, hands-on training and mentoring, gaining direct insight from leading speakers and creators who rotated through each module, including:
Brand Identity & Creative Branding: Learning to analyze corporate identity (CI), decode brand DNA, and define value propositions, led by K.Ittidanai Sripayak, CEO of Kellerman (Thailand) and Founder of Ittis.
Media Strategy & Competitor Analysis: An in-depth look at content pillars, content planning systems, and strategic KPI setting, led by K.Ekkaphop Juengkul, Associate Media Planning Director at Publicis Media.
AI-Powered Creator Tools: A workshop on applying artificial intelligence (AI) and prompt engineering to visual design, key visuals, and video editing workflows, led by Asst. Prof.Nantawich Laowishaya, Lecturer, School of Communication Arts, Bangkok University.
Creator Blueprint & Mindset: Concepts for building a valuable personal brand and positioning oneself so that brands come seeking you, with a mini-workshop led by K.Itthikorn Termsupsap, owner of the YouTube channel “Thi Sood Review.”
Cinematic Tech Content & Voice Identity: Techniques for filming gadgets to look premium, narrative pacing, and cinematic storytelling, shared by K.Thanatorn Siriraks of the channel “Yes I Am Dart,” a professional creator and voice-over artist.
Video Editing & Production Workflow: Intensive training in modern short-video editing, speed-ramp pacing control, and eye-catching sequencing techniques, led by K.Teethawat Phankru of the channel “Minutes Sharing.”
Production Masterclass & Lighting Setup: A workshop on studio-level lighting (3-point lighting), visual composition, and building credibility through on-camera delivery, led by A.Dirok Thongmee, Lecturer, School of Communication Arts, Bangkok University.
A Close Look at Real Industry Work Through Site Visits and Close Mentorship
Beyond classroom learning, the project emphasized broadening students’ horizons through two off-site industry visits. A.Seubsai Asunee Na Ayudhya, Program Advisor and Lecturer in the Digital Marketing program, serving as Project Head, together with A.Athit Santikarn, led the student team on a visit to Iman Industrial (Thailand) Co., Ltd., a leading live-streaming agency, to learn about live content production systems and real studio lighting and sound setups.
Students also visited Advice IT Infinite Public Company Limited to learn about actual front-of-house operations and partner agency workflows, with the opportunity to shoot content on-site at the brand’s actual Content Studio/Space — giving students deep insight into the working atmosphere, thought processes, and professional standards of a national-level organization.
In addition, ahead of the final judging round, the project held a “Final Mentorship Day,” led by A.Seubsai Asunee Na Ayudhya and A.Athit Santikarn, who reviewed students’ plan decks and provided close guidance on their sample video clips.
Final Pitching Presentations and Outcomes of Success
The project concluded with a Final Pitching event under the “Advice Creator Challenge” campaign, in which every student presented their digital marketing plan along with real content video clips to a panel of judges led by K.Monthicha Lee, Marketing Director of Advice, together with A.Tam Tanjaya and School from the Digital Marketing program.
A.Seubsai Asunee Na Ayudhya, Program Advisor and Project Head, stated that DEBI Creator Camp 2026 aimed not only to teach students how to produce content, but to cultivate strategic thinking that understands both brand needs and target audience behavior. Over the 11 weeks, working on a real brief from Advice, conducting on-site visits and shoots, and receiving direct guidance from leading industry experts gave students clear, measurable growth — in building their identity, applying AI technology to enhance their work, and becoming fully prepared to step forward as high-quality creators and digital marketers ready to meet the needs of the business sector in the future.