School of Business Administration X Innovation Club by GSB for Field Study Trip Connecting Knowledge to the Real Business World

Leads First-Year Students on a Study Visit to Ajinomoto’s Factory, Linking Principles of Marketing to Real-World Business

The Marketing Program, School of Business Administration, in collaboration with Innovation Club by GSB, organized a field study trip for first-year School of Business Administration students to visit and learn about real business operations at Ajinomoto (Thailand) Co., Ltd.’s Nong Khae factory in Saraburi Province.

The activity was designed to broaden students’ perspectives and provide learning experiences beyond the classroom by exposing them to the actual operational processes of a leading business enterprise, while connecting the knowledge gained in BUS101: Principles of Marketing to concrete business contexts — helping to inspire students and prepare them for their future careers.

The project was supported by the Government Savings Bank (GSB), with Dr.Krairoek Pinkaeo, Dean, School of Business Administration, and Dr.Thanakit Vongmahasetha, Chairperson, Marketing Department, serving as project advisors, along with A.Yaowaluk Aekphitoon, A.Oran Lertsaknarin and A. Rattanun Jariyavilaskul serving as project coordinators.