Empowering MBA students to tackle real-world retail business challenges in the Omnichannel era, developing marketing skills for today’s modern business landscape.
The activity was designed to allow students to practice analyzing and presenting business plans based on real-world challenges, integrating SDGs concepts into Project-Based Learning.
This marks a significant milestone in elevating Thai education to global standards, producing graduates fully equipped with knowledge, skills, and real-world experience to compete confidently on the international stage.
