BU International Empowers Students with Luxury Storytelling Workshop Featuring Bulgari Industry Expert

Ms. Kanokthip Sroitip, a client advisory expert in the luxury sector with over 10 years of experience in high-end watches and jewelry, shared a pivotal perspective on the industry’s evolution.

 The Business English Department (BU International) has reinforced its commitment to world-class integrated learning by hosting an exclusive workshop titled “Luxury Sales Customer Engagement Storytelling.” The event featured guest speaker Ms. Kanokthip Sroitip, a renowned Watch Ambassador and Client Advisor from BULGARI Thailand, who shared her professional expertise in VIP engagement and high-end service standards.

The workshop provided students with hands-on experience, utilizing real-world case studies from prestigious luxury brands to bridge the gap between classroom theory and global industry practice.

Ms. Kanokthip Sroitip, a client advisory expert in the luxury sector with over 10 years of experience in high-end watches and jewelry, shared a pivotal perspective on the industry’s evolution. She emphasized the importance of shifting from “Technical Specifications” to “Emotional Storytelling”—a core strategy used by global leaders to build trust and create value that transcends the physical product.

During the session, Business English students delved into the “heart of luxury service.” The speaker highlighted that success in this field is not merely about memorizing product features, but about the ability to decipher “Client Signals.” This involves building an authentic rapport that allows customers to open up, followed by the seamless weaving of history, “Savoir-Faire” (exquisite craftsmanship), and unique brand identity into the significant milestones of a customer’s life to foster a sustainable, lifelong relationship.

This initiative marks another significant milestone for the Business English Program at Bangkok University International. By prioritizing direct engagement with global industry leaders, BUI ensures its students are equipped to apply marketing theories and advanced communication strategies in the high-pressure, competitive landscape of the modern business world.