Partnering with the Business Sector to Shape Students into Professionals: Bangkok University and Jaymart Group Collaborate on the "Global Content & Influencer Branding" Curriculum

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in its focus on learning through real-world experience — preparing students and faculty with outstanding professional skills and strengthening their readiness to enter the workforce in their chosen fields effectively.

School of Communication Arts has signed a Memorandum of Understanding (MoU) with Jaymart Group Holdings Public Company Limited to jointly develop the Global Content and Influencer Branding curriculum — making teaching and learning more modern and aligned with labor market needs — while exchanging personnel, tools, information systems, and media production resources. The collaboration also aims to develop students’ capabilities to meet the industry standards required by the partner company, as well as to generate income for students through practical education and real-world work assignments with the company.

The signing ceremony was attended by Asst. Prof.Dr.Arishai Akraudom, Dean, School of Communication Arts, and Mr. Ekachai Sukumvitaya, Executive Committee Deputy Chief Executive Officer – Group retail, who signed the agreement together. Ajarn Suntaree Polvivat, Associate Dean, School of Communication Arts, and Mr. Panya Chutisiriwong, Deputy Chief Executive Officer, served as witnesses.

Projects and activities arising from this MoU include:

  • Organizing “Trend Update” training sessions for students and faculty.
  • Selecting students from every faculty and every year level at Bangkok University to be hired as Content Creators / Influencers, promoting income opportunities throughout the academic year.
  • In Semester 1/2026, jointly designing learning activities based on real briefs from Jaymart Group through “The Next Gen Creator” project, open to interested students from all faculties — covering content creation skills in both Thai and foreign languages across various sectors, including: Financial, Travel, Gaming, Health, Real Estate, Banking and Investment, Gadgets, and Environment/Sustainability.
  • Selecting students for a 4-month internship program.
  • Co-organizing activities including giveaways and Suki Teenoi gift vouchers at the CNM-GIB Open House 2026–2027.
  • Participating in Jaymart Group Holdings Public Company Limited’s annual special seminar, an exclusive invitation-only event for select clients.

This marks another significant step for the Faculty of Communication Arts, Bangkok University, in its focus on learning through real-world experience — preparing students and faculty with outstanding professional skills and strengthening their readiness to enter the workforce in their chosen fields effectively.