Case Studies

LuxeMind: The Service Masterclass — Shaping Business Chinese Graduates for the Global Luxury Service Industry

4 8 10 17

This program develops Luxury Customer Experience Management and Cross-cultural Communication skills for students in the Business Chinese program, preparing them for a labor market that increasingly demands professionals capable of serving international tourists at the highest level.

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“Unleash Ideas! BU X TFA The FinTech Project Challenge 2026”

4 8 9 17

A stage that transforms classrooms into a FinTech startup business plan arena, searching for outstanding new ideas for the digital financial world.

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GRAD.BU X Central Food Retail Group to Launch Industry Immersion Experience — Transforming the Classroom into the Real Business World to Cultivate Omnichannel Marketers

4 8 9 12 17

Empowering MBA students to tackle real-world retail business challenges in the Omnichannel era, developing marketing skills for today’s modern business landscape.

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School of Business Administration Organizes “Project-Based Learning – BUBUS x ThaiBev: Delivering Knowledge, Creating Happiness”

4 8 12 17

The activity was designed to allow students to practice analyzing and presenting business plans based on real-world challenges, integrating SDGs concepts into Project-Based Learning.

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Bangkok University Partners with Channel one31 to Launch “BU COME ONE GEN 7”

4 8 9 17

Project — opening opportunities for Faculty of Communication Arts students with interests in mass media

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BU X Hilton Hotels & Resorts, a World-Class Hotel Chain, to Bridge Learning with the Hospitality Industry

4 8 17

This marks a significant milestone in elevating Thai education to global standards, producing graduates fully equipped with knowledge, skills, and real-world experience to compete confidently on the international stage.

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School of Business Administration organized the 23rd BU-IBCP Project in collaboration with JOURNAL

4 8 17

providing students with direct business knowledge and experience from real entrepreneurs.

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SDGs in Action Forum: Business School Brings National Experts to Shape Students into Future-Ready Sustainable Managers

4 8 12

School of Business Administration integrates SDGs into its curriculum, inviting speakers from leading organizations to share real-world sustainability experiences with students

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