Case Studies

BUBA X Giants Alibaba-KFC to Develop Next-Gen Marketers Using AI to Revolutionize Advertising

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School of Business Administration, recognizing the importance of developing “AI for Marketing” skills, has organized the Advertising Mastermind Challenge 3 under the concept of “Learning by Competing

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BU Communication Arts Student Selected for National Media Literacy Expert Program

Congratulations to Ms. Manita Meepiean, a student from the Communication and New Media program, Faculty of Communication Arts, who has been selected to participate in the Media Literacy Expert (MeLEx) Program, 2nd cohort

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TEDxBangkokU Ignites World-Changing Leaders, Inspiring the Leaders of Tomorrow

4 8 9 17

Bangkok University International, Hosts TEDxBangkokU under the Theme “Transformative Leadership in Uncertain Times,” Inspiring Future Leaders for a Changing World

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CNM Communication Arts Students Showcase Sharp Advertising Ideas, Win National Award at X Campus Ads Idea Contest

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Creative concept, Strategic communication approach, and Appropriate application of AI knowledge

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BU Students Achieve Excellence, Winning Outstanding Youth Awards for Bringing Honor to the Nation in 2026

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Bangkok University students earned Outstanding Youth Awards in 2026 for national excellence in academics, skills, arts, and innovation.

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School of Business Administration X DoHome Elevates Marketing Personnel, Addressing Labor Market Needs in the Digital Era

4 8 9 17

Digital Marketing Program, School of Business Administration, continues to build academic and professional collaboration networks by signing a Memorandum of Understanding (MoU) with Dohome Public Company Limited

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CNM Student from School of Communication Arts Showcases Sustainable Innovation Ideas in TAT ReTourism LAB Project at TAT Venue

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Ms. Pimchanok Eksuwan, student in the Communication and New Media (CNM) program, School of Communication Arts, was selected to participate in training and potential development under the TAT Academy ReTourism LAB project

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HTM Students Experience Experiential Learning Through 60th Anniversary Thai-Peru Friendship Photo Exhibition

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invited to visit the photo exhibition “Friendship in Frames: Photo Exhibition in Commemoration of 60 Years of Friendship between Thailand and Peru”

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Cyber Evidence & AI Forensics Day 2026: Strengthening Knowledge Armor Against Cybercrime

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the collaboration of Bangkok University, Cyber Forensic and Investigation Company Limited (CFI), and Paiboon Law Firm Limited (P&P Law Firm),

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Bangkok University Advances Professional Learning BU students selected as 1 of 30 participants in the “Little Dove Journalist Training Program, Batch 28”

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Communications and New Media Department, School of Communication Arts, continues to promote professional-based learning by supporting students

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