Case Studies

4 BU Students Selected as Google Student Ambassadors

4 9 17

A program that gives students the opportunity to create content about Google tools

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BUCI X WeBridge Thailand and Baidu to Elevate Chinese Digital Marketing Education and Develop Industry-Ready Professionals

4 8 9 17

To strengthen the capabilities of faculty members and students in Chinese digital marketing, while paving the way for the development of skills aligned with China’s digital economy.

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Study Visit and Knowledge Exchange to Elevate University Administration

for developing operational systems and strengthening personnel capacity, followed by an exchange of Best Practices

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Bangkok University Partners with Omnicom Media Thailand — Stepping into a Global Creative Ecosystem

4 8 9 10 17

Launching the “Global Creator and Influencer Branding” Program for the AI Content Era

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Real Learning, Real Work: Bangkok University Partners with IMPACT to Bridge Education and Industry

4 8 9 11 17

to develop collaboration in education, training, and professional experience-building for students in the MICE industry (Meetings, Incentives, Conventions, and Exhibitions)

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BU X SCG to Sign Academic Collaboration Agreement, Led by IT Faculty to Drive Industry-Based Innovation

8 9 17

To enhance workforce capabilities and develop technology that aligns with the needs of modern industries.

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Building Real-World Business Experience Through the V-Beyond Sustainable Value Creation Project

4 8 11 17

Marketing Department, Management Department and Logistics Management Department School of Business Administration joined forces with V Beyond Development Public Company Limited

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HM x RAKxa Wellness: Exploring Holistic Health in the World of Wellness Hospitality

3 4 8 17

School of Humanities and Tourism Management (HM) organized an activity to enhance understanding and broaden perspectives on holistic health care.

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BUxKAIT 2026 — Bridging Thai-Japanese IT Worlds Through Real Learning and Collaborative Innovation

School of Information Technology and Innovation welcomed students and faculty member from Kanagawa Institute of Technology (KAIT), Japan, for the BUxKAIT 2026

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“From Communications to Marketing Strategy” The Challenging Journey of a Communications Student on the National J-MAT Next Gen Stage

Mo Pimchanok Eksuwan, a Communications student, joined the Junior Marketing Association of Thailand (J-MAT) Generation 41 and won an award at the Thailand Green Design Award.

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BU X Kasikorn Asset Management to Develop New Generation into World-Class Investors

4 8 9 17

Aiming to develop Thai youth into quality personnel for the nation with international investment perspectives

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